About USTAR
USTAR is a China-based event and sports merchandise solution provider specializing in complex, multi-item projects for international clients.
Unlike traditional product suppliers, USTAR focuses on end-to-end execution for event-driven programs, including marathons, sports events, brand activations, and corporate campaigns.
The company is known for its ability to manage logo-consistent, multi-category merchandise under tight timelines, offering services from design alignment and sampling to production coordination, quality control, and global delivery.
USTAR works primarily with European, UK, and Middle Eastern clients who require reliability, clarity, and risk-controlled execution rather than simple price-based sourcing.
Founder’s Perspective
USTAR was founded on a simple belief:
complex event programs cannot be managed as fragmented product orders.
After years of working across sourcing, customer development, and execution, I saw recurring failures caused not by suppliers, but by the lack of structured coordination and accountability.
USTAR was built to solve that gap — by treating merchandise as part of a larger project system, not isolated transactions.
Today, we focus on supporting international events and brand programs where execution reliability matters as much as creativity and cost.
— April Wang
Meet Our Team!
One-stop solution expert team, only to provide better service.
